With the continuous development of the construction industry and the growing consumer demand for environmentally friendly, aesthetically pleasing, and practical building materials, the plastic flooring market will demonstrate a unique development trend and broad prospects in 2025.

Over the past five years, the scale of China’s PVC flooring market has grown significantly. Although it fluctuated in 2020 due to the impact of the pandemic, it quickly recovered and achieved substantial growth in 2021, thanks to its advantages such as high cost-effectiveness and easy cleaning. By 2022, the market scale had approached RMB 60 billion. In the next five years, the market scale is expected to continue expanding steadily and is likely to reach a new height. Behind this growth are the recovery of the construction industry, the upgrading of home consumption, and the increasing emphasis on healthy and environmentally friendly materials.

In terms of product types, standard plastic flooring still occupies a dominant position due to its stability, durability, and easy maintenance. It plays a particularly important role in the renewal and replacement of school sports venues and public sports facilities. Sports-specific plastic flooring, with its excellent elasticity and anti-slip performance, is increasingly used in sports venues for basketball, volleyball, and other ball sports. Its market growth rate is considerable, making it one of the fastest-growing segmented markets. At the same time, the market share of eco-friendly plastic flooring is gradually expanding, which is in line with the global concept of environmental protection and sustainable development.

Technological innovation has become a key driver of market development. More and more enterprises are increasing their R&D investment to launch high-performance products such as smart flooring, wood-grain flooring, and stone-imitated flooring, meeting consumers’ pursuit of visual effects and comfort. The widespread recognition of environmental protection concepts has prompted enterprises to adopt more eco-friendly production processes and raw materials, and develop green plastic flooring with low VOC emissions, non-toxic properties, and recyclability. The rise of e-commerce platforms has also brought new sales channels to the industry, and the omni-channel sales model (integrating online and offline) has gradually become mainstream.

Overall, the plastic flooring market in 2025 will be faced with both opportunities and challenges. To seize the initiative in the highly competitive market and achieve sustainable development, enterprises need to keep up with market trends, increase investment in technological innovation, focus on product differentiation, and strengthen brand building.

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