In November 2025, the Resilient Flooring Branch of China Building Decoration & Decoration Materials Association issued an important notice, stating that the "Good Housing & Quality Materials Ecological Development Conference and 2025 Resilient Flooring Industry Annual Conference" is scheduled to be held at Beijing Longemont Xishan Garden Hotel from December 11th to 13th. In response to the current industry pain points such as intensified homogeneous competition in the resilient flooring sector and complex export environments, this conference will take PVC plastic flooring as the core entry point and provide enterprises with actionable development strategies from four dimensions: policy interpretation, technological innovation, overseas layout, and dealer transformation.
Policy Anchor: PVC Plastic Flooring Taps into Incremental Space via the "Good Housing" Policy
The convening of this conference is closely aligned with the national green building materials development strategy. The Notice on Further Expanding the Scope of Policies for Government Procurement to Support Green Building Materials and Promote the Improvement of Building Quality, jointly issued by three ministries including the Ministry of Housing and Urban-Rural Development, clearly includes green building materials in the priority list for government procurement. Additionally, the deployment in the "14th Five-Year Plan" to "accelerate the development of green, energy-saving, and environmentally friendly new building materials industry" has brought PVC plastic flooring into a period of policy dividends.
As a representative of green building materials, PVC plastic flooring not only meets the environmental requirements of "low VOC emissions (≤100g/L) and recyclability" but also can meet the safety and comfort standards of "good housing" through performance optimization (such as Class B1 fire resistance and sound insulation ≥20dB). The conference topic "Policies and Development Plans for 'Good Housing'" will elaborate on how PVC plastic flooring can align with government procurement needs and seize the markets of residential upgrading and public building renovation.
Key to Breaking the Dilemma: Dual-Driver of Technological Innovation and Overseas Layout for PVC Plastic Flooring Development
To address the core pain points of the industry, the conference has set up a number of topics focusing on the breakthrough path for PVC plastic flooring:
Overseas Opportunities and Risk Mitigation
Against the backdrop of changes in the global economic pattern in 2026, the export of PVC plastic flooring faces challenges such as the upgrading of the EU REACH Regulation and anti-dumping investigations in the United States. The conference topics "Opportunities and Challenges for Enterprises' Overseas Expansion in 2026" and "Risk Mitigation and New Market Opportunities for Resilient Flooring Exports" will invite industry experts to share response strategies. Meanwhile, they will explore the demand potential of emerging markets such as Southeast Asia and the Middle East to help enterprises expand their overseas footprint.
Technological Upgrading to Break Homogenization
Currently, the PVC plastic flooring industry is plagued by severe product homogenization and fierce price wars. The conference topics "Technology Innovation and Product Upgrading Direction of Rolled Flooring Driven by the 10-Billion-Yuan Commercial Market" and "The Path of Integrated Innovation between AI and Good Housing" will focus on discussing technological breakthrough directions—including the R&D of formaldehyde-free substrates, smart sensor flooring (capable of monitoring floor temperature and wear level), and customized surface treatment technologies. These efforts aim to help enterprises establish competitive advantages through technological differentiation.
Dealer Transformation: The PVC Plastic Flooring Industry Needs to Shift from "Selling Products" to "Providing Services"
In addition to manufacturers, the transformation of dealers is also a key focus of this conference. The conference forum "Breaking Out of Price Wars: Building Dealers' Competitive Edge in Differentiated Products and Services" will address issues faced by PVC plastic flooring dealers, such as profit compression and low customer stickiness, and propose solutions. On one hand, it will guide dealers to focus on high-value-added products (such as medical-specific PVC plastic flooring and elderly-friendly PVC flooring). On the other hand, it will promote dealers to upgrade their service capabilities (such as providing professional installation guidance, after-sales maintenance, and scenario-based solution design), enabling them to transform from "product sellers" to "comprehensive service providers."
Participation Guide: Seizing New Development Opportunities in the PVC Plastic Flooring Industry
This conference plans to invite representatives from the entire industrial chain, including expert leaders, PVC plastic flooring manufacturers, equipment suppliers, dealers, medical and elderly care institutions, and design institutes. It serves as an important platform for industry exchange and cooperation. Driven by policies, technology, and the market, the PVC plastic flooring industry is standing at a critical juncture of transformation and upgrading. This conference will become a key platform for enterprises to seize opportunities and solve pain points, driving the industry toward a new stage of high-quality development.
